Thu 10 May 2012
Although we only saw a handful of menswear during Fashion Week, the direction on hair was fairly strong. Taking a look backstage, the Redken style team had the mens shows completely covered.
Shorter styles have been given a sculptured and architectural look, often with fringing around the face. Strong hold was also key, adding texture and direction. I also noticed a re-emergence of the semi wet look- in keeping with the obvious sportswear trend seen on the runway.
From what I can gather, and under the advice of the Redken stye team- the best way to get this look is two products… Redken For Men Work Hard maximum control moulding paste and Redken For Men Outplay maximum control texture putty. DO try this at home.