Wed 13 February 2013
Carving their place in the Australian menswear market with slim cut rock & roll figures, Jack London is not your typical streetwear label. Based in Melbourne, Jack London walks the fine line between commercial success, accessibility and design. Founder and senior creative Karl Bartl talks us through his AW13 collection dropping in stores this month…
Name: Karl Bartl
Place of birth: Melbourne, Australia
Where are you right now: Im at the Journal cafe in Flinders lane with a strong black coffee.
When did you start making menswear: I started making menswear around 5 years ago, screen printing tee shirts in my attic at home.
How is Jack London different from other Australian menswear labels: Jack London has a slim silouette and references archetypes of the mod, rock’n'roller and dandy.
What inspired your AW13 collection: AW13 was inspired by classic modernist themes and tartan prints. This season we went back to basics, mixing traditional British style with 1960s references.
Who is your ideal wearer: Someone clever and interesting.
Your favourite look from the collection: Mustard coloured nubuck suede biker’s jacket.
If this collection had a sound track, what is its theme song: Transmission – Joy Division
The labels biggest achievement to date: Being bold in our statements while making them available and accessible.
What next: I’ll be in London next week and when I arrive back we are participating in LMFF and we’ll start mood boards and planning for SS13.
Where can you buy Jack London: Our online store… Click.