We caught up with designer Kiaya Daniels before her innovators fashion week show.
You showed at fashion week as part of the innovators, what did you enjoy most about this process,
Being invited to show at Fashion Week as part of The Innovators was an opportunity I couldn’t have been more thrilled about. I think the part that gives me the most joy, is the recognition, the acknowledgment that you’re on the right track and that people like what you’re doing.
There was an amazing moment when all of the models were dressed, ready to walk out and I got to see the collection as a whole for the first time. Everything i’ve been working towards and the vision i’ve been building upon for what feels like forever, actually came together as I imagined it. To see the collection realised was an incredible feeling, very reaffirming for me.
From the time I found out I would be showing to right now, I’ve enjoyed all of it – the pre show prep, the backstage
buzz, the post show reception, all of the press and media. It has all been so surreal.
What do you enjoy about menswear, why did you choose to follow a menswear path in terms of design.
I have always been drawn to Menswear, it inspires me, and intrigues me. It is the road less travelled and there is so much to be explored.
I love how uncomplicated menswear is, it is understated, with such a strong underlying foundation. For me, menswear makes sense – the tailoring and silhouettes, the fabrications, the pattern making and construction.
My aesthetic is also very suited to menswear, as much as a lot of my pieces could easily translate into women’s wear, I think they say so much more in a menswear context.
The Future, where do you see your brand in 5 years time.
In five years time I hope that i’ll be seeing Kiaya Daniels pieces on the street, people wearing my designs and interpreting and styling them in their own way. Five years is a long time in the Australian menswear market, there is a lot of growth to be had in the next five years, by consumers and in the retail market.
I really want to create a brand designed distinctly for the Australian Market, creating menswear which is directional and pushes boundaries, but is also very wearable and viable for the Australian male.
I think if this approach spreads and continues to grow, Kiaya Daniels could have a place in a lot of wardrobes in five years time.