Fri 11 April 2014
I see you as “Mambo” of today, with your distinctive surf and skate references in your collections. Are you consciously inspired by Australian lifestyle of the 90s?
Emma – Yeah definitely, the clothes are quite nostalgic. I really love all the prints and styles from that time but I think I still want it to look new and modern, not like you have raided vinnies.
How do you translate the vision of the Emma Mulholland boys and girls to runway?
Emma – I think its really important to keep the styling young and fresh and I like things to look similar to how I would wear them, quite relaxed. I dont see my stuff worn with heels or anything so dont really do that for the show. I think the hair and makeup is important too.
A capsule collection with French website Jennyfer reportedly sold out with 45mins – what exciting project is on the cards Emma Mulholland brand we should know about?
Emma – For spring/summer 14/15 I have done a collaboration with Pared eyewear which I am super excited about as the sunglasses look amazing, they were in the show yesterday. I also made jewelery with my friend Celeste Tesoriero which turned out great too.
What can we expect from your new summer collection?
Emma – A toned down pastel colour palette, great new shapes, embellishment and lots of office supplies.