Wed 23 April 2014

KIAYA DANIELS – INNOVATOR

We caught up with designer Kiaya Daniels before her innovators fashion week show.

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Photography - Guy Coombes , Grooming Lauren McCowan using Evo products, Styling - James Dykes all clothing Kiaya Daniels  Jacob @IMG

 

 

You showed at fashion week as part of the innovators,  what did you enjoy most about this process, 

Being invited to show at Fashion Week as part of The Innovators was an opportunity I couldn’t have been more thrilled about. I think the part that gives me the most joy, is the recognition, the acknowledgment that you’re on the right track and that people like what you’re doing. 

There was an amazing moment when all of the models were dressed, ready to walk out and I got to see the collection as a whole for the first time. Everything i’ve been working towards and the vision i’ve been building upon for what feels like forever, actually came together as I imagined it. To see the collection realised was an incredible feeling, very reaffirming for me.

From the time I found out I would be showing to right now, I’ve enjoyed all of it – the pre show prep, the backstage
buzz, the post show reception, all of the press and media. It has all been so surreal.
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What do you enjoy about menswear, why did you choose to follow a menswear path in terms of design.
I have always been drawn to Menswear, it inspires me, and intrigues me. It is the road less travelled and there is so much to be explored. 
I love how uncomplicated menswear is, it is understated, with such a strong underlying foundation. For me, menswear makes sense – the tailoring and silhouettes, the fabrications, the pattern making and construction. 
My aesthetic is also very suited to menswear, as much as a lot of my pieces could easily translate into women’s wear, I think they say so much more in a menswear context.
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The Future, where do you see your brand in 5 years time.
In five years time I hope that i’ll be seeing Kiaya Daniels pieces on the street, people wearing my designs and interpreting and styling them in their own way. Five years is a long time in the Australian menswear market, there is a lot of growth to be had in the next five years, by consumers and in the retail market.
I really want to create a brand designed distinctly for the Australian Market, creating menswear which is directional and pushes boundaries, but is also very wearable and viable for the Australian male.
I think if this approach spreads and continues to grow, Kiaya Daniels could have a place in a lot of wardrobes in five years time.  

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Fri 11 April 2014

EMMA MULHOLLAND – INTERVIEW

I see you as “Mambo” of today, with your distinctive surf and skate references in your collections. Are you consciously inspired by Australian lifestyle of the 90s?

Emma – Yeah definitely, the clothes are quite nostalgic. I really love all the prints and styles from that time but I think I still want it to look new and modern, not like you have raided vinnies.

How do you translate the vision of the Emma Mulholland boys and girls to runway?

Emma – I think its really important to keep the styling young and fresh and I like things to look similar to how I would wear them, quite relaxed. I dont see my stuff worn with heels or anything so dont really do that for the show. I think the hair and makeup is important too.

A capsule collection with French website Jennyfer reportedly sold out with 45mins – what exciting project is on the cards Emma Mulholland brand we should know about?

Emma – For spring/summer 14/15 I have done a collaboration with Pared eyewear which I am super excited about as the sunglasses look amazing, they were in the show yesterday. I also made jewelery with my friend Celeste Tesoriero which turned out great too.

What can we expect from your new summer collection?

Emma – A toned down pastel colour palette, great new shapes, embellishment and lots of office supplies.

Photography – Guy Coombes Grooming Lauren McCowan using Evo products Matt Purcell @Chic Models 

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Fri 11 April 2014

SONG FOR THE MUTE

Melvin Tanaya and Lyna Ty are the faces behind Australian based, luxury menswear label Song for the Mute. Song for the Mute have quickly built a list of stockists that include some of the finest boutiques in over 12 countries. This list includes Chinese department store Lane Crawford, Zurich based BoutiqueRoma, Los Angele’s H.Lorenzo and Australia’s own purveyors of luxury fashion, Harrolds.

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We were lucky to catch the designers backstage before there Mercedes Benz fashion week show presented by Harrolds.

Tell us what inspired the collection – Melvin – The inspiration for Song For The Mute collections always starts with fabrication letting the fabric inspire us, to see it move and let it quite organically inspire the design process. Lyna – This season it feel into place quite organically we picked all our favourite tones in the fabric’s between black and white picking out also tones of grey as this is was the biggest inspiration and also the title of the our collection “Grey ”

Explain the partnership with Harrolds –  

Harrolds has always been the home of Song For The Mute, they have the biggest range of Song For The Mute in the world globally,  Stocking our collection after Song For The Mute  Winning “Australian designer of the Year ” award. 

We are the only Australian designers within the store, and after our collaboration with Harrolds x Song For The Mute which was released in store last month, we wanted to continue that relationship as they are the perfect partner, Song for The Mute being the only on-site menswear show for the week, Harrolds being seen as the best menswear store in Australia and its a chance for them to show there support to the industry, and without them we wouldn’t have been able to this calibre of a show without the ongoing support of Harrolds.

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Photographer – Guy Coombes Grooming – Lauren McCowan for Evo Styling - James Dykes, Matt Purcell @Chic Models  Henson -Accessories

 

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Thu 10 April 2014

EMMA MULHOLLAND

Hailed as one to watch by Style.com, Emma Mulholland has been carving her niche in the market for over 4 years with her bright loud voice. Her celebrity following includes Azealia Banks, Grimes, and M.I.A. We were lucky enough to preview, Emma’s collection before her Sydney Mecedes Benz Fashion Week presentation Spring/Summer 2014 collection.Emma Mulholland

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Photography – Guy Coombes, Grooming – Lauren McCowan For Evo hair,  Helmet finishing spray and Mister Fantastic texture mist. Skin Tom Ford.  Styling James Dykes   Jacob @IMG 

 

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Tue 08 April 2014

#RIDENIM 2

Take two RI Denim project. Wearing bomber jacket, jeans and sunglasses from River Island. Liam

Liam McKessar

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