Fri 11 April 2014


I see you as “Mambo” of today, with your distinctive surf and skate references in your collections. Are you consciously inspired by Australian lifestyle of the 90s?

Emma – Yeah definitely, the clothes are quite nostalgic. I really love all the prints and styles from that time but I think I still want it to look new and modern, not like you have raided vinnies.

How do you translate the vision of the Emma Mulholland boys and girls to runway?

Emma – I think its really important to keep the styling young and fresh and I like things to look similar to how I would wear them, quite relaxed. I dont see my stuff worn with heels or anything so dont really do that for the show. I think the hair and makeup is important too.

A capsule collection with French website Jennyfer reportedly sold out with 45mins – what exciting project is on the cards Emma Mulholland brand we should know about?

Emma – For spring/summer 14/15 I have done a collaboration with Pared eyewear which I am super excited about as the sunglasses look amazing, they were in the show yesterday. I also made jewelery with my friend Celeste Tesoriero which turned out great too.

What can we expect from your new summer collection?

Emma – A toned down pastel colour palette, great new shapes, embellishment and lots of office supplies.

Photography – Guy Coombes Grooming Lauren McCowan using Evo products Matt Purcell @Chic Models 


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Fri 11 April 2014


Melvin Tanaya and Lyna Ty are the faces behind Australian based, luxury menswear label Song for the Mute. Song for the Mute have quickly built a list of stockists that include some of the finest boutiques in over 12 countries. This list includes Chinese department store Lane Crawford, Zurich based BoutiqueRoma, Los Angele’s H.Lorenzo and Australia’s own purveyors of luxury fashion, Harrolds.

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We were lucky to catch the designers backstage before there Mercedes Benz fashion week show presented by Harrolds.

Tell us what inspired the collection – Melvin – The inspiration for Song For The Mute collections always starts with fabrication letting the fabric inspire us, to see it move and let it quite organically inspire the design process. Lyna – This season it feel into place quite organically we picked all our favourite tones in the fabric’s between black and white picking out also tones of grey as this is was the biggest inspiration and also the title of the our collection “Grey ”

Explain the partnership with Harrolds –  

Harrolds has always been the home of Song For The Mute, they have the biggest range of Song For The Mute in the world globally,  Stocking our collection after Song For The Mute  Winning “Australian designer of the Year ” award. 

We are the only Australian designers within the store, and after our collaboration with Harrolds x Song For The Mute which was released in store last month, we wanted to continue that relationship as they are the perfect partner, Song for The Mute being the only on-site menswear show for the week, Harrolds being seen as the best menswear store in Australia and its a chance for them to show there support to the industry, and without them we wouldn’t have been able to this calibre of a show without the ongoing support of Harrolds.

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Photographer – Guy Coombes Grooming – Lauren McCowan for Evo Styling - James Dykes, Matt Purcell @Chic Models  Henson -Accessories



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Thu 10 April 2014


Hailed as one to watch by, Emma Mulholland has been carving her niche in the market for over 4 years with her bright loud voice. Her celebrity following includes Azealia Banks, Grimes, and M.I.A. We were lucky enough to preview, Emma’s collection before her Sydney Mecedes Benz Fashion Week presentation Spring/Summer 2014 collection.Emma Mulholland

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Photography – Guy Coombes, Grooming – Lauren McCowan For Evo hair,  Helmet finishing spray and Mister Fantastic texture mist. Skin Tom Ford.  Styling James Dykes   Jacob @IMG 



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Tue 08 April 2014


Take two RI Denim project. Wearing bomber jacket, jeans and sunglasses from River Island. Liam

Liam McKessar

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Thu 27 March 2014


Front Row Suit was lucky to attend presentation, Farfetch is a  retail site launched in 2008 that brings together more than 300 independent boutiques from around the world.  The partnering stores are careful selected for there unique approach with store that include Browns in London, L’Eclaireuar in Paris, H. Lorenzo, Fivestory in New York and Smeats in Luxembourg.









Thanks for having us - – James





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